Colameco's 

Services

Logo

Visual Identity

Branding 

Packaging

Created as a Full Time Employee of Third Street Attention Agency

A comprehensive brand transformation redefined Colameco’s visual identity, including logo design, brand language, color palette, point-of-sale materials, brand guidelines, packaging, and promotional merchandising.

Inspired by Colameco’s deep-rooted Italian heritage, the new brand identity reflects a sense of tradition and authenticity. Elements such as rich topography, golden sunsets, vibrant produce, and the family’s regional crest informed a visual language that feels both timeless and premium. A refined color palette of gold hues and regal Italian plums reinforces the brand’s elevated positioning.

Across nine SKUs, with additional products in development, the redesigned packaging suite highlights the product’s superior quality and authenticity. The impact was immediate—sales surged to record highs, and the revitalized brand attracted increased interest from retailers eager to stock the line.

American Advertising Packaging Award - Silver Winner | Chicago Advertising Federation | March 2025

Packaging Design Award Winner  | Graphic Design USA | March 2025