Edlong 

Services

Art Direction

Visual Identity

Branding

Social Media

Print Collateral

Web Design

Experiential

Content Photoshoot

Created as a Full Time Employee of Third Street Attention Agency 

Awards

Website Design Award Winner


Graphic Design USA | October 2021

The Challenge
Edlong, an industry leader in dairy flavor innovation, needed to modernize its brand to reflect both scientific expertise and artisanal craftsmanship in a crowded B2B market.

The Goal
Develop a brand identity and web experience that distinguished Edlong from competitors while appealing to both long-standing clients and emerging prospects.

The Approach
Developed a sophisticated visual system combining marble textures, handwritten fonts, and farmhouse-inspired illustrations to strike the right balance between innovation and craft.

Led the brand’s 360° campaign execution, including digital, print, trade show booth design, and experiential activations. Directed a full brand photoshoot, capturing custom photography that supported the new identity across web, social, and packaging. Partnered cross-functionally on the Edlong.com redesign to ensure brand alignment across UX, content, and visuals.

The Outcome
The rebrand and redesigned website earned a 2021 GDUSA Web Design Award and resulted in a 15% increase in qualified leads and business growth, reinforcing Edlong’s market leadership and driving new business growth.