Keen

Services

Art Direction

Logo

Visual Identity

Direct Mail

Paid Media

Social Media

Created as a Full Time Employee of Third Street Attention Agency

The Challenge
Keen, a trusted platform for spiritual guidance for over 20 years, needed a refreshed brand identity that could attract a broader, modern audience while honoring its roots in astrology, intuition, and personal growth.

The Goal
Create an inclusive and inviting brand experience that feels both warm and aspirational—building emotional resonance with new users while maintaining trust with its long-time community.

The Approach
Developed a holistic brand refresh, incorporating an uplifting color palette, custom iconography, and organic visual elements symbolizing clarity and connection.

Integrated celestial motifs and layered design elements to reflect Keen’s intuitive and multi-faceted approach. Designed visual assets and art direction for both digital platforms and social media to reinforce consistency. The iconography and cut-out visuals evoked portals and pathways, visually aligning with the brand’s promise of guidance and direction.

The Outcome
The updated identity successfully repositioned Keen as a modern, inclusive platform - resulting in a 15% increase in client base post-launch. The refreshed brand resonated strongly with new audiences, driving meaningful growth while deepening brand trust among existing users.