The Challenge
One of Us, a community-focused bar dedicated to women’s sports, needed a rebrand to better reflect its cultural relevance and expand its reach.
The Goal
Modernize the brand identity and create a cohesive visual presence that could connect with fans, amplify its mission, and increase digital engagement.
The Approach
Led the creative direction and full brand overhaul, including a bold new logo system, refreshed color palette, social media design strategy, and web presence. Developed messaging that celebrated inclusivity, belonging, and game-day energy, ensuring consistency across all touchpoints.
The Outcome
The rebrand transformed One of Us into a recognizable cultural hub for women’s sports, driving a 319% increase in social media followers, 280% growth in post engagement, and significantly expanding its fanbase and in-person traffic. The revitalized identity helped solidify One of Us as both a movement and a go-to venue for inclusive sports experiences.
