Pelayo Adventure Club

Services

Logo

Visual Identity

Branding

Social Media

Web Design

Marketing Collateral

Designer: Amanda Grable

The Challenge
Pelayo Adventure Club, focused on ocean exploration and family-friendly outdoor adventures, sought a brand identity and digital experience that would authentically capture its spirit and attract new members.

The Goal
Craft a vibrant, engaging brand system and user-friendly website that inspire curiosity, foster connection to nature, and drive bookings for surf lessons, fishing trips, and boat tours.

The Approach
Designed a lively logo combining playful typography with bold nature-inspired visuals, paired with an earthy color palette and custom illustrations. Built a clean, intuitive website featuring immersive imagery and smooth navigation, optimizing user experience and storytelling. Developed on-brand content to elevate social engagement and community growth.

The Outcome
The cohesive brand and digital relaunch led to a 15% increase in social media followers and a measurable boost in bookings for surf lessons and boat tours —effectively connecting the brand with its target audience of outdoor enthusiasts and families.